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ABSOLUTE ADVANTAGE, INC ACQUIRES DISTRIBUTION LICENSE TO AUCTIONAFFAIRE LOS ANGELES, CA - January 27, 2005 - Absolute Advantage, Inc. announces the acquisition of AuctionAffaireTM, the leading silent auction management system from HSE. "Distributing AuctionAffaire is an exciting opportunity for us. The software is absolutely the best silent auction management system available. We're excited about extending the product line and making it even better." said Bob Gossom, President of Absolute Advantage. "We've been especially impressed with auction experience behind the solution. The "Best Practices" documentation from HSE goes far beyond a software manual and helps organizations manage the whole process from start to finish." Steve Slater, President of HSE, "When we realized the opportunity that AuctionAffaire represents, we began looking for a distribution partner that could support the product in a way that lives up to our standards. With their long background in software development, obsessive dedication to customer satisfaction, and distribution experience with Absolute Accounting, Absolute Advantage was the natural choice." AuctionAffaire is designed to make the process of managing auction-related fundraising events efficient and even fun! It takes the complexity and frustration out of managing Guests, Donors, Items and Volunteers. Based on many years of auction experience, organizations face the same challenges year after year which include: o Catalog Creation Confusion o Duplicate Data Entry o Check-In and Checkout Chaos To avoid such problems organizations need a tool like AuctionAffaire to get the job done efficiently. Auction Affaire is written in FileMaker Pro® and utilizes Chaparral Software's "Easy XSLT" to automatically generate forms and reports and integrates with Microsoft Word's mail merge capabilities. Features of AuctionAffaire o Easy to Learn/Easy to use o Rapid start-up o Requires only basic computer skills for staff and volunteers o Helps users avoid common auction pitfalls o Consolidates all of the data needed to create professional auction materials ABOUT ABSOLUTE ADVANTAGE Absolute Advantage, Inc. has been helping organizations maximize their technology investments since 1987. With extensive business experience Absolute Advantage is a leading proponent of "ERP for the Rest of Us" &endash; allowing small businesses to achieve the same benefits of systems integration usually reserved for much larger organizations. ABOUT FILEMAKER FileMaker is a leader in workgroup database software. FileMaker lets departments and teams create and share databases to manage and track projects, assets and people. Its award-winning FileMaker line of database software provides relational power, instant and custom Web publishing and legendary ease-of-use. FileMaker, Inc. is the database software subsidiary of Apple Computer, Inc. (NASDAQ: AAPL). Absolute Advantage Media Contact Bob Gossom (818) 718-2027 info@absoluteadvantage.com

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Absolute Advantage, Inc., est. 1987. Last web update Aug., 2003.
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