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- Ever
wonder why some web sites show up in search engines and
others do not?
- We did
too, so we asked a professional
research librarian
to look into it. The web sites that show up in
searches have been formatted properly for searches and
correctly submitted to the leading directories and search
engines. It's not magic, or random, but like most
things in life, is a result of attention to detail and
careful planning.
- Yeah
but, we're already doing Pay-Per-Click and Paid Placement
-- isn't that enough?
- The
difference is CREDIBILITY. Potential customers treat
natural search results differently than paid advertising.
Search engine optimization lets people find your web site
in the natural search results, when they are actually
looking for the kind of stuff you do.
- Pay-Per-Click
and similar campaigns are terrific advertising
techniques, like buying media space in magazines,
newspapers, radio or television. Optimization is another
technique that brings people to your website.
- How
about those web sites that promise to register me at
THOUSANDS of sites for just
$19.95?
- Go ahead
and do it. We did too and guess what? It was a cheap
lesson. Yes there are thousands of search engines and
directories, but the ones that count are Google, Yahoo!,
MSN, AOL, and three or four others. Proper
submission may
require a fee of several hundred dollars. Want to do it
right the first time?
- OK,
but my web designer did all that registration
stuff.
- Great!
Some designers actually know how to optimize pages and
correctly register sites, but many do not. It takes a lot
of work to stay current on web design; keeping up-to-date
on search engines, registration and classification
details is a different art.
- We've
got an inside
connection!
- We can
provide you with a personal consultation with a librarian
savvy about internet search engines. As our
Search
Engine Optimization
consultant she will:
- Evaluate
your web site for search engine "readiness"
- Recommend
ways to make it more easily found ("optimize" your
pages for search engines)
- Determine
with you the correct directories and search engines for
your site and supervise the submission
process
Tell
me more!
Please
contact Diane
Zwemer
for more information.
Please
note that we are not a ranking or positioning service. There
can be no guarantees as to the final placement of your web
site within any particular engine or directory, nor any
guarantee that its submission will be
accepted.
Privacy
Policy:
Absolute
Advantage maintains a strict "No-Spam" policy. We do not
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consent. For more information, please see
our
Privacy Policy.
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Questions? Email
us!
